Remarkable Question

How do you move Intuit from an invisible brand to an indispensible one?

Challenge

Intuit’s cornerstone brands (QuickBooks, TurboTax, Mint) hold more equity than the Masterbrand. Operating in this siloed fashion leaves Intuit’s greatest competitive advantage—it’s ecosystem— hiding in plain sight.

Revelation

The self in self-employed doesn't mean you have to go it alone.

Longform Film

Small businesses and the self-employed are the fastest-growing segment of the global economy. But 50% fail in the first 5 years. See how we created a champion for them that is changing the odds and turning the self-employed into the self-empowered.

Super Bowl :15

While the campaign was digital and social first, we strategically placed a :15 ad in the Super Bowl to introduce the Intuit Giant to millions during the most talked about week in advertising. Along with garnering millions of media impressions, it also drove views of our longform film, helping “A Giant Story” become one of the year’s most watched pieces of Super Bowl content.

Instagram

We leveraged content from our 4:00 piece to create hundreds of snackable and shareable videos and GIFs that built momentum for this new brand icon and awareness for Intuit.

Snapchat

Through Snapchat World and Selfie Lenses, we brought our 40-foot Giant to life everywhere from Intuit campuses to SXSW to the stadium in Minnesota on Super Bowl Sunday.

Results

23M+
Views in 26 countries.

We exceeded campaigns objectives for brand awareness, subscriptions, and earned media impressions.