Wilson


The first living anthem.

Consulting, Design, Communications






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Remarkable Question

How do you revitalize the Wilson business after 30 years of stagnant growth?



Challenge 

The past three decades have seen a surge in the use of emotion to connect sports and athletes. Wilson, however operated largely as a product and sales company instead of a brand and marketing company.

Revelation

A powerful relationship exists between an athlete and the tools of their game. Wilson is every athlete’s faithful weapon. 






Mark
Case Study Video



Wilson didn’t have the media dollars to run the anthem at significant weight. So we turned our fans into both content creators and media—allowing them to appear in the film next to our stars and share their own version of the film on social media.



Mark
“Nothing Without It” :60 Film



This film celebrates the relationship athletes at all levels have with their equipment. From Serena Williams, Roger Federer, Dustin Pedroia and Kerri Walsh Jennings to the millions of amateurs around the world.


#MyWilson

Pros and influencers invited amateurs around the world to contribute their own films, tagged with #mywilson, about what their equipment means to them.

Mark