Remarkable Question

How do you move Intuit from an invisible brand to an indispensible one?



Challenge 

Intuit's cornerstone brands (QuickBooks, TurboTax, Mint) hold more equity than the Masterbrand. Operating in this siloed fashion leaves Intuit's greatest competitive advantage—it's ecosystem— hiding in plain sight.



Revelation

The self in self-employed doesn't mean you have to go it alone.








Mark