Intuit


The first brand to give the power
of big data to the little guy.

Consulting, Design, Communications







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Remarkable Question

How do you move Intuit from an invisible brand to an indispensible one?



Challenge 

Intuit's cornerstone brands (QuickBooks, TurboTax, Mint) hold more equity than the Masterbrand. Operating in this siloed fashion leaves Intuit's greatest competitive advantage—it's ecosystem— hiding in plain sight.



Revelation

The self in self-employed doesn't mean you have to go it alone.








Mark
Longform Film


Small businesses and the self-employed are the fastest-growing segment of the global economy. But 50% fail in the first 5 years. See how we created a champion for them that is changing the odds and turning the self-employed into the self-empowered.


Superbowl :15


While the campaign was digital and social first, we strategically placed a :15 ad in the Super Bowl to introduce the Intuit Giant to millions during the most talked about week in advertising. Along with garnering millions of media impressions, it also drove views of our longform film, helping “A Giant Story” become one of the year’s most watched pieces of Super Bowl content.


Mark
Mark