Krishnan Menon is one of the world’s leading experts on consumer branding and marketing.
As chairman and CEO, Krish Menon has been building brands and growing business for some of the world’s largest brands for more than 20 years. Prior to founding Phenomenon in 2006, Menon held executive leadership positions with leading consumer branding and marketing agencies including: Chief Strategy Officer at DDB Worldwide; EVP of Global Business Development at Carlson Marketing Group; President of Digitas West; and Managing Partner at USWeb/CKS.
Some of Menon’s previous milestones include: the launch of Williams-Sonoma’s online wedding registry and Pottery Barn’s online store, Xerox’s sponsorship of the Olympic Games, and Home Depot’s foray into eCommerce. He has worked on loyalty initiatives for Charles Schwab, led the marketing and brand launch of JetBlue, helped Sage Software redefine its umbrella brand and value proposition, and created a nationwide, multi-studio customer loyalty strategy for Disney’s Home Video division.
His past entertainment experience includes work with the Lord of the Rings Trilogy and Santana’s comeback album, Supernatural. He was a consulting futurist, focusing on marketing innovation for Steven Spielberg’s Minority Report, and he is one of the industry’s leading consultants on ethical and relevant product placement in Hollywood films.
In his current role as CEO, Menon leads new business and is accountable for the overall quality of the agency product across account, strategy, and creative.