We help brands and consumer companies break through media clutter with precision strategy as well as big, surprising ideas.

Google “marketing strategy consulting” or some similar phrase, and the number of retrieved results are mind-boggling. That’s because marketing strategy and ideation is a bit like singing. Most everyone can do it, and some can even do it in tune and hold their own at the local Karaoke bar. But effective, world-class, market-changing, and fortune-bending marketing strategy is scarce and difficult to find. It is a rare blend of strategy, creative ideation and analytic science that creates simple and lasting connections with consumers, and creates positive conversations about you and your brand in the marketplace.

PHENOMENON houses some of the world’s best marketing talent, with real-world experience. Our arsenal of resources includes fourteen former consumer brand CMOs who have created over $200 billion in market value in the past decade alone; critically acclaimed creative storytellers; and precision analysts with decades of measurement experience. We’re what you’d get if McKinsey had a love-child with Crispin+Porter, ideo and RG/A.

Here are some examples of what we’ve helped clients with:

Strategic / Analytical

• Architecting, designing and deploying loyalty and affinity programs

• Entering new channels, categories or markets

• Value proposition refinement for shifting consumer bases

• Measuring marketing effectiveness and marketing team organization

Branding / Expansion

• Brand positioning and promise development

• Brand portfolio management and expansion

• White-space identification of future growth sources

• Big Idea generation, prioritization and concepting

• New product design and development

Creative / Design

• 360 degree campaign conception and design

• Visual Identity design and development

• Visual vocabulary development and consumer catalog re-invention

• Guerilla marketing concepting and ideation