We design meaningful, usable and stimulating multi-channel experiences that inspire and convert customers.
We use an advanced blend of research, science, mathematics, psychology and design to help companies create meaningful experiences. We design products, tools, devices, interfaces, and physical spaces that solve intricate problems and gracefully meet consumer needs.
We’re currently especially interested in retail and eCommerce oriented work, where our collective background designing experiences for over 30 of the world’s top retailers, has created a proprietary toolbox of best practices that is unrivaled in the marketplace. We’re using this toolbox worldwide, from China to Brazil and from India to Australia, gaining knowledge of how subtle differences in culture require variations in information architecture, design and experiential taxonomy.
Our approach is anchored by design thinking. Using a set of proprietary analytical, generative and ideation techniques, we help our clients see what their current experiences could look like in the future, or what a completely new experience could do to help create value for their customers. These human-centered ideas are iterated using design prototypes, until we find the perfect balance amidst customer needs, business goals and technical feasibility.
Here are some examples of what we’ve helped clients with:
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Redesigning complex Web experiences to increase purchase conversion and brand stickiness.
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Mapping global touchpoints across an entire organization to find “points of breakdown” in the customer experience.
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Creating a vivid future-state vision of the overall customer experience, and a detailed roadmap of how to get there from here.
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Reconfiguring a 60,000 square foot store into a 4000 square foot hybrid experience that blends digital experiences with physical product to create the same sense of depth, but in a much smaller form factor.
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Using a “mobile first” design philosophy to create location-aware applications for tablet and smaller form factors.
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Rapid prototyping of new experience concepts for research and testing.
